Aibė – the largest retail alliance by number of stores in Lithuania and Latvia – has chosen iToDEV as its technology partner.
The alliance brings together more than 1,400 stores across Lithuania and Latvia and is part of everyday shopping for thousands of people. As digitalization grows, the need to strengthen customer relationships through mobile solutions naturally increases.
It is important to note that this is not a single centralized network. It is an alliance of many different, independently operating companies – each with its own systems, processes, and even internal competition. This is where the main challenge arises: how to create a single mobile app that appears as a unified product to the user, while being supported by many different businesses behind it.
Traditional loyalty systems today often function, but fail to create real value. Physical cards become more of an inconvenience than a benefit – they are lost, forgotten, and offer very limited functionality.
More importantly, loyalty solutions often operate across multiple separate channels, where offers, promotions, and communication are not integrated with each other. As a result, customers do not receive a consistent experience, and businesses fail to utilize the data they have.
In the case of an alliance, this problem becomes even more pronounced: different companies operate independently, use different internal systems, and apply different additional benefits in their stores – resulting in an inconsistent customer experience.
As competition in retail continues to grow, these types of limitations become critical.
iToDEV has 20 years of experience in developing customer loyalty apps. We can cover the full scope – from UX/UI and architecture to development and complex system integrations. Our loyalty applications are focused on leveraging customer data, enabling personalization, and driving sales growth.
Together with Aibė, we are developing a solution that brings different loyalty elements into a single platform – a mobile app.
This is not just a digital loyalty card. It is a system that allows customers to conveniently use all loyalty features in one place, while enabling the business to manage offers, content, and communication in real time.
This customer loyalty app enables the integration of the loyalty system, personalized offers, and content into a single, consistent user experience.
The app integrates loyalty cards, offers, purchase history, coupons, content, and engagement-enhancing gamification elements.
An important part of the solution is the ability for the user to select their preferred store. Once selected, the customer receives offers specifically tailored to that store, which are not available in other locations within the network.
At the same time, an administration system is being developed that enables both the central office and franchise owners to manage content, offers, and campaigns. This ensures a unified direction across the network while allowing each store to operate flexibly.
From a technological perspective, the solution is being developed using Flutter, enabling simultaneous development for both iOS and Android. This reduces development costs, allows faster integration of the solution, and ensures easier maintenance in the future.
The system is designed to be easily extendable and able to grow together with the business.
The customer loyalty app enables retail businesses to move from a fragmented loyalty model to a centralized, data-driven solution.
Today, a customer loyalty app is becoming one of the most important tools for retail businesses aiming to increase sales and strengthen relationships with customers.
This means:
• a direct communication channel with the customer
• the ability to quickly launch and manage campaigns
• more efficient management of promotions and offers
• better customer understanding and segmentation
In the long term, this becomes not only a marketing tool, but a strategic channel for sales growth.
For the end user, this means a significantly more convenient shopping experience.
There is no need to carry physical cards or search for information across different channels – everything is available in one place. The user clearly sees their benefits: accumulated points, purchase history, and relevant offers.
Importantly, the user receives not only general offers across the entire network, but also personalized promotions tailored specifically to their selected store. This allows offers to be not only personalized, but also practically relevant for everyday shopping.
Although the app operates across different franchise members and their systems, everything is presented to the user as a single, clear, and consistent ecosystem. Purchase history and accumulated benefits are unified in a way that removes complexity for the customer.
As a result, the user receives what is truly relevant to them – enabling faster decision-making, savings, and a smoother shopping experience.
Solutions like customer loyalty apps are becoming increasingly relevant for retail businesses seeking to better utilize customer data and create personalized communication.
A card in your wallet no longer defines loyalty – today it is built through data, experience, and customer relationships.
This project clearly demonstrates the direction in which retail is moving – from physical cards and generic offers to personalized, data-driven digital platforms.
This is not just a technological change. It is a shift in how businesses build relationships with their customers.
