Aibė – the largest retail alliance in Lithuania and Latvia – has chosen iToDEV as its technology partner.
The alliance brings together more than 1,400 stores across Lithuania and Latvia and is part of the everyday shopping experience for thousands of customers. As digitalization continues to grow, so does the need to strengthen customer relationships through mobile solutions.
Importantly, this is not a single centralized retail chain. It is an alliance made up of many different independently operating businesses, each with its own systems, processes, and even internal competition. This creates the key challenge:
How do you build a single mobile app that feels like one unified product to the customer while operating across multiple independent businesses behind the scenes?
Traditional loyalty systems often function properly, yet fail to create meaningful value. Physical loyalty cards have increasingly become more of an inconvenience than a benefit – they are forgotten, lost, and offer very limited functionality.
Even more importantly, loyalty solutions often operate across multiple disconnected channels where promotions, offers, and customer communication are not integrated. As a result, customers do not receive a seamless experience, while businesses fail to fully utilize available customer data.
Within a retail alliance, this challenge becomes even more significant. Different businesses operate independently, use different internal systems, and provide different benefits in their stores. As a result, the customer experience becomes inconsistent.
As competition in the retail sector continues to increase, these limitations become critical.
iToDEV has more than 20 years of experience in customer loyalty app development. We can manage the entire process – from UX/UI and architecture to software development and complex system integrations. The loyalty applications we develop are focused on leveraging customer data, personalization, and sales growth.
Together with Aibė, we are developing a solution that brings different loyalty elements together into a single platform – a mobile application.
This is not just a digital loyalty card. It is a system that allows customers to access all loyalty features in one place, while enabling the business to manage offers, content, and communication in real time.
The customer loyalty app brings together the loyalty system, personalized offers, and content into one consistent user experience.
The application integrates loyalty cards, promotions, purchase history, coupons, content, and gamification features designed to increase customer engagement.
An important part of the solution is the ability for customers to select their preferred store. Once a customer chooses the store most convenient for them, they receive special offers tailored specifically to that location and unavailable elsewhere within the network.
Alongside the mobile application, an administration platform is also being developed. It enables both the central office and franchise owners to manage content, offers, and campaigns. This helps maintain a consistent direction across the network while allowing individual stores the flexibility to operate independently.
From a technology perspective, the solution is being built using Flutter, enabling simultaneous development for both iOS and Android. This reduces development costs, accelerates implementation, and simplifies long-term maintenance.
The entire system is being designed to be easily expandable and capable of growing alongside the business.
The customer loyalty app enables the retail network to move from a fragmented loyalty model to a centralized, data-driven solution.
Today, a customer loyalty app is becoming one of the most important tools for retail businesses seeking to increase sales and strengthen customer relationships.
This provides:
• a direct communication channel with customers;
• the ability to quickly launch and manage campaigns;
• more efficient management of promotions and offers;
• improved customer insights and segmentation.
In the long term, the app becomes much more than a marketing tool – it becomes a strategic channel for sales growth.
For the end user, this means a significantly more convenient shopping experience.
There is no need to carry physical loyalty cards or search for information across multiple channels – everything is available in one place. Customers can clearly see the value they receive, including accumulated points, purchase history, and relevant offers.
Importantly, customers receive not only general offers available across the entire network but also personalized promotions and offers available specifically at their selected store. This makes offers not only personalized but also genuinely relevant to everyday shopping habits.
Although the app operates across stores owned by different franchise members and connected to different systems, everything is presented to the customer as one clear and consistent ecosystem. Purchase history and accumulated benefits are consolidated so customers do not need to think about where or how the data was generated.
As a result, customers receive what truly matters to them – the ability to make decisions faster, save money, and enjoy a smoother shopping experience.
Solutions such as customer loyalty apps are becoming increasingly important for retail businesses seeking to make better use of customer data and deliver personalized communication.
Having a card in your wallet does not automatically create loyalty – today, loyalty is built through data, customer experience, and meaningful customer relationships.
This project clearly demonstrates the direction in which retail is moving: away from physical loyalty cards and generic offers toward personalized, data-driven digital platforms.
This is not just a technological change. It is a change in how businesses build relationships with their customers.
If your business is considering a similar solution, we would be happy to share our experience and help evaluate what type of customer loyalty app would best fit your needs.
